Many WordPress bloggers will choose to monetize their WordPress blog through pay per click advertising as seen on millions of blogs and websites throughout the Internet. Pay per click advertising is a great and simple way to make extra money online with a blog or website.
With pay per click advertising, you can direct traffic to a certain website where the advertiser will hopefully make money off of a visiting consumer who is interested in purchasing some products or services. When the ad is clicked, the advertiser will pay the website owner money for having their advertisement on that website owner’s blog or website. The idea behind pay per click advertising is that it is important to have ads on blogs and websites that have something common or are relatable to the website content or information. Having an advertisement on a website that offers something completely different is not going to be the most effective form of advertising because it is unlikely anyone from that target demographic will even be interested in anything that advertisement is offering.
The pay per click idea seeks to drive high volume traffic that a website might receive to another website. There are also affiliate model pay per clicks that actually work more like payment if the consumer actually purchases the product or service after clicking on the ad. However, these affiliate model pay per click ads actually pay substantially more for a successful click and then transaction purchase. However, pay per click ads usually do pay a small amount (usually only cents) each time the ad is clicked. However, if you have a blog that offers quite amount of web traffic, those cents are going to add up quickly. Those who plan on using their WordPress blog to make money online need to keep reading to learn more about how to use pay per click advertising and how to get the most out of their online advertising sales.
Using Pay Per Click Advertising on Your WordPress Blog:
There are a couple different ways you can go about using pay per click advertising on your WordPress blog. First, you can use a sponsored ad service like Google AdWords, Yahoo! Search Marketing and even Microsoft adCenter. These are huge networks and PPC providers that allow you to put at many pay per click ads on your site as you want. The best part about these services is that they work well with your blogging content so you can make sure and put ads on yours site that are actually going to be relevant to your readers. This means they will likely click on the ads out of curiosity or interest, and you will make money.
There are two different ways the pricing models are developed for pay per click ads: flat-rate PPC and bid-based PPC. Flat-rate PPC works according to an agreement set by the publisher and the advertiser. Usually a flat-rate is determined and that is the set rate at which each click will make for the publisher when the clicks occur. The PPC providers like AdWords most often use this model for PPC advertisements.
Bid-based PPC is a little bit different however. With bid-based PPC, each advertiser has the opportunity to compete against other advertisers in a private auction that is hosted by the publisher or the advertising network.
To get started with pay per click advertising on your WordPress blog, you might want to consider using the advertising networks like AdWords to get started. It is super easy to start this way and you can ensure all of the advertisements will be relative to your blogging content. Just be sure to not overload your website with too many ads or it will have the opposite effect on your website and you will begin turning off your readers. Find the right balance of advertising and get started with pay per click ads.