Making money online is the goal of any online business, done properly you can make money with adwords. Google Adwords provides the opportunity for you to make money with your website through their pay-per-click advertising program. Keep reading for tips on using your Google Adwords to make money.
AdWords is a Google product that works by bringing focused traffic to your website through pay-per-click advertising. Google AdWords ads may appear on search results pages beneath the “Sponsored Links” header and/or content pages—the choice is up to the ad creator.
In order to make money with AdWords, Google recommends following a number of procedures in order that Google’s system perceive the ads as being of a quality that lifts them to the front page of search results and generates income for the person or organization placing the ad.
Here is a summary of Google’s advice to help clients make money with AdWords:
- Because the amount you pay when your targeted keyword ad is clicked is dependent on your quality score, it’s important to know about quality scores. There are both keyword quality scores and ad quality scores. The first applies to ads shown on Google and the Google search network, while the second applies to the ‘Display Network.’
- Your quality score is displayed along with other account statistics and your keyword reports. The quality is given for each ad group in each campaign, on a range from 1 to 10.
- Increasing the quality score can decrease the cost of the program, and therefore increase your profits. Quality improvements may come about through changes to the ads, the keyword selection, the organization of your campaign, or your website.
- In looking at the quality of your Google Adwordsads, Google recommends that keywords be included in your ad text, that your ads be simple, but enticing, that you include a call-to-action that lets readers know exactly what will happen when they click, and that you test multiple ads for each of your ad groups.
- In looking at the quality of your keyword choices, Google recommends that you make choices carefully, taking advantage of the matching options that are offered, and use unique URLs for your keywords.
- In examining the quality of your campaign organization, Google recommends that your campaign be organized by topic, that you pay attention to the language and location of your targeted audience, that your ad groups be highly specific, and that you avoid duplicating keywords across your ad groups.
- In examining the quality of your website, Google recommends that you make sure to choose the best landing page, review your site design, use the website optimizer to achieve the best site content, and always remember the user experience.
Sources
adwords.google.com